Narrative & Marketing Collateral for the first WAX-based Epic Fantasy Strategy
Working with Heroes of Arcan, I developed, composed, and deployed narrative structures for the in-game Heroes of Arcan universe, delivering structure and texture and enhancing existing game collateral.
Media campaigns executed for Heroes of Arcan include a multi-platfom marketing strategy across major news outlets such as Yahoo, BeInCrypto, and Bitcoin.com
SKILLS & SERVICES
Paris-based Heroes of Arcan required a comprehensive content strategy and go-to-market campaign alongside enhancement of existing in-game lore and narrative collateral.
Services delivered included the development of press releases and article content for placement on major cryptocurrency and GameFi news platforms, the development of characters, storyline, and worldbuilding collateral, and highly focused on-page SEO in addition to white and lite paper composition.
Significant milestones achieved with Heroes of Arcan include defining a consistent gameplay narrative, and highly successful content strategy for a $4 million token sale event.
Details & Links
Copy, narrative, and content strategy executed for Heroes of Arcan can be viewed via the following links: