Narrative & Marketing Collateral for the first WAX-based Epic Fantasy Strategy

Heroes of Arcan is the first epic fantasy strategy game based on WAX blockchain to offer play-to-earn features, competitive PVP gameplay, and robust tokenomics.

Working with Heroes of Arcan, I developed, composed, and deployed narrative structures for the in-game Heroes of Arcan universe, delivering structure and texture and enhancing existing game collateral.


Media campaigns executed for Heroes of Arcan include a multi-platfom marketing strategy across major news outlets such as Yahoo, BeInCrypto, and

High-ROI Article Marketing Strategy

Composition & placement of promotional articles on multiple major cryptocurrency news and media platforms

Social Media Content Composition

Development & refinement of high-engagement social media content to draw target audience focus to token sale event

Targeted Media Buying Leveraging Industry Network

High-profile coverage on major NFT & cryptocurrency news platforms at significantly discounted cost


Paris-based Heroes of Arcan required a comprehensive content strategy and go-to-market campaign alongside enhancement of existing in-game lore and narrative collateral.

Services delivered included the development of press releases and article content for placement on major cryptocurrency and GameFi news platforms, the development of characters, storyline, and worldbuilding collateral, and highly focused on-page SEO in addition to white and lite paper composition.

Significant milestones achieved with Heroes of Arcan include defining a consistent gameplay narrative, and highly successful content strategy for a $4 million token sale event.

Narrative, Storlyline, and Worldbuilding Copy
GameFi Marketplace Knowledge & Expertise
Media Distribution & Negotiation
Brand Voice Development

Details & Links

Copy, narrative, and content strategy executed for Heroes of Arcan can be viewed via the following links: