ARTRADE
ARTRADE
Structured content and PR systems designed to raise $6.6M through token sale activation, funnel mapping, and channel-specific campaigns.
Structured content and PR systems designed to raise $6.6M through token sale activation, funnel mapping, and channel-specific campaigns.
BUILD AWARENESS THAT CONVERTS AT LAUNCH
Funnel-Linked Campaigns
3-Stage Token Sale Strategy
Structured content and PR calendar mapped to funding milestones — supporting a $6.6M raise across multiple token sale phases.
Buyer Attribution Architecture
SEO, partner drops, and email flows supported end-to-end visibility. Funnel logs suggested 35% of token buyers came through owned channels.
Funnel-Linked Campaigns
3-Stage Token Sale Strategy
Structured content and PR calendar mapped to funding milestones — supporting a $6.6M raise across multiple token sale phases.
Buyer Attribution Architecture
SEO, partner drops, and email flows supported end-to-end visibility. Funnel logs suggested 35% of token buyers came through owned channels.
Community Growth
Telegram Expansion Engine
Modular campaign flows ran across funding and listing cycles, during which the Telegram community grew from ~1.0K to ~41K. Growth was monitored through internal UTM tracking and referral logs.
CAC Control at Scale
Internal campaign data suggested an average acquisition cost of ~$29 per token buyer across key phases. Messaging was refined iteratively to support efficiency over volume.
$29
BUYER
CAC
35%
EDM
OPEN RATE
18%
EDM
CTR
Modular campaign flows ran across funding and listing phases.
Community Growth
Telegram Expansion Engine
Modular campaign flows ran across funding and listing cycles, during which the Telegram community grew from ~1.0K to ~41K. Growth was monitored through internal UTM tracking and referral logs.
CAC Control at Scale
Internal campaign data suggested an average acquisition cost of ~$29 per token buyer across key phases. Messaging was refined iteratively to support efficiency over volume.
$29
MONTHLY
GROWTH
35%
EDM
OPEN RATE
18%
EDM
CTR
Modular campaign flows ran across funding and listing phases.
$
.6
MILLION
Raised across 3-stage TGE over 3 months
PR + SEO
Multi-Channel Distribution
Content ran across owned, earned, and partner surfaces — including press placements, education series, and SEO-indexed posts. Email open rate averaged ~34% across tracked campaigns.
Embedded Conversion Layer
Content strategy emphasized contextual CTAs and structured messaging, aiming to support conversion alongside visibility.
$
.6
MILLION
Raised across 3-stage TGE over 3 months
PR + SEO
Multi-Channel Distribution
Content ran across owned, earned, and partner surfaces — including press placements, education series, and SEO-indexed posts. Email open rate averaged ~34% across tracked campaigns.
Embedded Conversion Layer
Content strategy emphasized contextual CTAs and structured messaging, aiming to support conversion alongside visibility.
Funnel Execution Stack
Token Sale Campaign Engine
Content/PR calendar mapped to stage-based funnel targets and buyer behavior
Token Sale Campaign Engine
Content/PR calendar mapped to stage-based funnel targets and buyer behavior
Community Scaling System
Modular Telegram flows with referral routing and timed message automation
Community Scaling System
Modular Telegram flows with referral routing and timed message automation
Owned Media Optimization
Indexable PR + blog architecture with CTA placement logic and SEO anchors
Owned Media Optimization
Indexable PR + blog architecture with CTA placement logic and SEO anchors
Normalized Buyer Signals (Indexed Score: 0–100) tracked across token sale phases.
Normalized Buyer Signals (Indexed Score: 0–100) tracked across token sale phases.
RUN FUNDING LIKE FUNNELS, NOT FIREWORKS
Milestone-Aligned Messaging
Each funding phase was matched with narrative, content, and placement mapped to buyer psychology.
Structured Buyer Flow
No random drops. Every asset was designed to guide a user from cold read to active conversion.
RUN FUNDING LIKE FUNNELS, NOT FIREWORKS
Milestone-Aligned Messaging
Each funding phase was matched with narrative, content, and placement mapped to buyer psychology.
Structured Buyer Flow
No random drops. Every asset was designed to guide a user from cold read to active conversion.
OWN GROWTH FROM LAUNCH TO LISTING
Structured Community Expansion
The Telegram channel was scaled using scheduled message flows, referral logic, and event-tied timing. User entry points were tracked and routed through repeatable acquisition sequences.
Distribution Engine with Attribution
Blog and PR content was written for indexability and routed traffic into tracked campaign assets. Visibility was measured through internal UTM data and campaign-level metrics.
OWN GROWTH FROM LAUNCH TO LISTING
Structured Community Expansion
The Telegram channel was scaled using scheduled message flows, referral logic, and event-tied timing. User entry points were tracked and routed through repeatable acquisition sequences.
Distribution Engine with Attribution
Blog and PR content was written for indexability and routed traffic into tracked campaign assets. Visibility was measured through internal UTM data and campaign-level metrics.
TRACKED ENTRY CHANNEL
Airdrop, KOL, Blog, Partner Post
TAGGED LANDING ASSET
Unique UTMs + Metadata applied
ROUTED ENGAGEMENT LAYER
Telegram, Waitlist, Wallet Connect, Email
ATTRIBUTION SIGNAL
Source-to-action map
TRACKED ENTRY CHANNEL
Airdrop, KOL, Blog, Partner Post
TAGGED LANDING ASSET
Unique UTMs + Metadata applied
ROUTED ENGAGEMENT LAYER
TG, Waitlist, Wallet Connect,
ATTRIBUTION SIGNAL
Source-to-action map
COLLECTED FEEDBACK
“This was the first time we saw attribution from press all the way to buyer action.”
“This was the first time we saw attribution from press all the way to buyer action.”
— Fundraising Lead
— Fundraising Lead
“We didn’t need more noise. The campaigns brought real users.”
“We didn’t need more noise. The campaigns brought real users.”
— Community Manager
— Community Manager
“The token raise had a funnel. That’s rare. That’s why it worked.”
“The token raise had a funnel. That’s rare. That’s why it worked.”
— Angel Investor
— Angel Investor
“We could see what drove what. Most launches are blind. This wasn’t.”
“We could see what drove what. Most launches are blind. This wasn’t.”
— Ecosystem Analyst
— Ecosystem Analyst
“This was the first time we saw attribution from press all the way to buyer action.”
— Fundraising Lead
“We didn’t need more noise. The campaigns brought real users.”
— Community Manager
“The token raise had a funnel. That’s rare. That’s why it worked.”
— Angel Investor
“We could see what drove what. Most launches are blind. This wasn’t.”
— Ecosystem Analyst
Book a Strategy Call
Funnel structure, buyer tracking, and campaign logic — built for fundraises, not speculation.