KUCOIN
KUCOIN
Built a learning and trading product loop to drive volume, convert deposits, and scale ecosystem education at exchange level.
Built a learning and trading product loop to drive volume, convert deposits, and scale ecosystem education at exchange level.
DON’T JUST TEACH USERs — ROUTE THEM INTO PRODUCT
.1
%
Increase in spot trading volume (YoY) via Learn + Trading Bot entry tunnel
KuCoin Learn
Gamified Learning Product
A full Learn platform was launched to onboard new users via educational content, embedded modules, and chain-integrated lessons. The flow introduced 4.2M+ users to KuCoin’s products and token ecosystem.
SEO-Optimized Content Stack
Coin pages and Learn articles were rewritten for long-tail search. Internal systems handled keyword clustering, canonical flow, and CTA injection — boosting indexed visibility and increasing time-on-site.
.1
%
Increase in spot trading volume (YoY) via Learn + Trading Bot entry tunnel
KuCoin Learn
Gamified Learning Product
A full Learn platform was launched to onboard new users via educational content, embedded modules, and chain-integrated lessons. The flow introduced 4.2M+ users to KuCoin’s products and token ecosystem.
SEO-Optimized Content Stack
Coin pages and Learn articles were rewritten for long-tail search. Internal systems handled keyword clustering, canonical flow, and CTA injection — boosting indexed visibility and increasing time-on-site.
Trading Bot Relaunch
Full GTM for Bot Relaunch
The KuCoin Trading Bot was reintroduced via dedicated landing assets, Learn module cross-links, and contextual KOL content. Traffic was routed based on user behavior.
Volume Conversion Impact
Bot-related content flows contributed to a 12.1% lift in spot trading volume. Learn-to-Bot traffic conversion averaged 15.7% deposit rate vs. 12.2% baseline.
.2
MILLION
users activated through Learn + Bot touchpoints
Trading Bot Relaunch
Full GTM for Bot Relaunch
The KuCoin Trading Bot was reintroduced via dedicated landing assets, Learn module cross-links, and contextual KOL content. Traffic was routed based on user behavior.
Volume Conversion Impact
Bot-related content flows contributed to a 12.1% lift in spot trading volume. Learn-to-Bot traffic conversion averaged 15.7% deposit rate vs. 12.2% baseline.
.2
MILLION
users activated through Learn + Bot touchpoints
+15.1%
EDM → DEPOSIT
CONVERSION
+18.6%
LEARN PLATFORM
CTR
+10.4%
7D TRADING BOT
RETENTION
+23.9%
TRADING BOT →
SPOT FLOW
SEO + Ops Internalization
Content Ops Brought In-House
SEO and content execution previously handled by third-party vendors were brought in-house using internal playbooks, templates, and QA loops. Estimated vendor cost savings approached $15K/month during the transition.
Visibility Through Structured Indexing
The internal SEO system was designed to support sustainable growth via indexed content and search-aligned funnel logic. Organic entry paths showed consistent lift across key segments without reliance on paid traffic.
+15.1%
EDM → DEPOSIT
CONVERSION
+18.6%
LEARN PLATFORM CTR
+10.4%
7D BOT
RETENTION
+23.9%
TRADING BOT →
SPOT FLOW
SEO + Ops Internalization
Content Ops Brought In-House
SEO and content execution previously handled by third-party vendors were brought in-house using internal playbooks, templates, and QA loops. Estimated vendor cost savings approached $15K/month during the transition.
Visibility Through Structured Indexing
The internal SEO system was designed to support sustainable growth via indexed content and search-aligned funnel logic. Organic entry paths showed consistent lift across key segments without reliance on paid traffic.
Scalable Execution Layer
Learn + Bot Product Pairing
A funnel architecture connecting new users (via education) directly into trading product engagement
Learn + Bot Product Pairing
A funnel architecture connecting new users (via education) directly into trading product engagement
SEO Engine
Internal keyword mapping, canonical flow tracking, and CTA injection tooling
SEO Engine
Internal keyword mapping, canonical flow tracking, and CTA injection tooling
Internal Ops Templates
Playbooks for scalable content, in-house QA, and decentral team deployment
Internal Ops Templates
Playbooks for scalable content, in-house QA, and decentral team deployment
TURN USERS INTO TRADERS
Educational Funnels With Purpose
Learn content served as a structured entry point, embedding direct handoffs to trading products through on-page logic and timed CTAs.
Built for Volume, Not Vanity
Every article, every landing, and every video was wired to convert. Volume was the north star—and it moved.
TURN USERS INTO TRADERS
Educational Funnels With Purpose
Learn content served as a structured entry point, embedding direct handoffs to trading products through on-page logic and timed CTAs.
Built for Volume, Not Vanity
Every article, every landing, and every video was wired to convert. Volume was the north star—and it moved.
CUT COST, INCREASE OUTPUT
Internal Ops Beat Agencies
Vendor overhead was dropped. Internal systems handled all SEO, QA, and publishing at a fraction of the cost.
Visibility With No Ad Spend
Growth came from indexed presence and funnel logic — not paid media.
CUT COST, INCREASE OUTPUT
Internal Ops Beat Agencies
Vendor overhead was dropped. Internal systems handled all SEO, QA, and publishing at a fraction of the cost.
Visibility With No Ad Spend
Growth came from indexed presence and funnel logic — not paid media.
“Agency Stack” → $78K/month
“Internal Ops” → $0 fixed, only sweat + infra + salary
COLLECTED FEEDBACK
“We didn’t need another content agency. We needed output that generated volume.”
“We didn’t need another content agency. We needed output that generated volume.”
— Head of Ops, Product GTM
— Head of Ops, Product GTM
“The Learn → Bot flow was the only clean handoff we’ve had in years.”
“The Learn → Bot flow was the only clean handoff we’ve had in years.”
— Trading PM
— Trading PM
“SEO was always outsourced. This was the first time it felt owned.”
“SEO was always outsourced. This was the first time it felt owned.”
— Global Marketing Lead
— Global Marketing Lead
“All the metrics we cared about moved. The rest didn’t matter.”
“All the metrics we cared about moved. The rest didn’t matter.”
— Data Analyst, Ecosystem Team
— Data Analyst, Ecosystem Team
“We didn’t need another content agency. We needed output that generated volume.”
— Head of Ops, Product GTM
“The Learn → Bot flow was the only clean handoff we’ve had in years.”
— Trading PM
“SEO was always outsourced. This was the first time it felt owned.”
— Global Marketing Lead
“All the metrics we cared about moved. The rest didn’t matter.”
— Data Analyst, Ecosystem Team
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Structure your GTM once. Deploy it everywhere.