Products
That Grow
Themselves
I design product architecture, GTM strategy, growth infrastructure, and acquisition systems — from fee structures and unit economics through to launch execution and scale. Product-led growth, engineered.
Before & After: Growth Built Into the Architecture
Fee structure copied from competitors with no modeling
Custom tiered pricing (Classic / Premium / VIP) with CAC/LTV/payback per tier
"We'll figure out monetization later"
Revenue model with 3 scenarios, unit economics, break-even timeline
Launch plan is "post on Twitter and hope"
Structured GTM: positioning → channel → content → launch → attribution
No idea which acquisition channel actually works
UTM architecture + GA4 + automated reporting showing real CAC per channel
Product has 12 features, users engage with 3
Product audit → prioritization → onboarding redesign → activation funnel
The Full Growth Stack
Product, infrastructure, and acquisition. Three columns, one system.
Audit
Product-market analysis, competitive landscape, acquisition data, channel performance, fee structure review.
Architect
Design the growth system: positioning, pricing model, GTM strategy, channel plan, attribution infrastructure.
Build
Implement the infrastructure: analytics, content pipelines, landing pages, email sequences, campaign systems.
Scale
Launch execution, campaign orchestration, optimization, cohort analysis, CAC/LTV tracking, expansion.
Growth Systems at Scale
Growth System Architecture
SEO, paid, and product compound when they run as one system. I architect that system. Product feeds infrastructure feeds acquisition.
€8 / €45
CAC by channel
4.3x
LTV by tier
15.7%
Funnel conversion
62% organic
Attribution mix
Shipped Results, Measured
Spot volume
Top-5 exchange, programmatic SEO
Users activated
Gamified education platform
Organic traffic
Cross-chain protocol, 12 mo
Token-sale CPA
$6.6M raise · 35% owned channels
Agencies run campaigns. I design the product architecture and growth infrastructure that campaigns run on — fee structures, pricing models, attribution systems, content pipelines, acquisition funnels. Wrong pricing, missing attribution, leaky funnels, and unclear positioning are the reasons campaigns fail. Fix the architecture first, then campaigns compound.
Product architecture and GTM strategy engagements run $10K–$30K. Ongoing growth operations start at $5K–$15K/month. Project-based work (launch strategy, fundraising GTM, regional expansion) is scoped individually. Retainer arrangements for fractional growth leadership start at $8K/month.
Yes — I handle GTM execution: community building, launchpad strategy, investor narrative, pre-TGE buildup, airdrop design, and launch sequencing. Token design — supply, emission, vesting, staking — is covered on the tokenomics page. The two work together: I design the growth system that launches the token the tokenomics page designs.
Yes. Product architecture, GTM strategy, growth infrastructure, and acquisition systems apply to any startup or scale-up. The crypto-specific services — TGE GTM, airdrop strategy, KOL management, exchange listing campaigns — are additional capabilities, not the whole offering.
Let's
Build
Your Growth
Engine
First call is free. Thirty minutes, no pitch — just whether there's a fit.
PRODUCTS THAT
GROW THEMSELVES
I design product architecture, GTM strategy, growth infrastructure, and acquisition systems — from fee structures and unit economics through to launch execution and scale. Product-led growth, engineered.
4.2M
Users activated
15.7%
Deposit conv.
+600%
Organic traffic
$2.90
Token-sale CPA
Before & After: Growth Built Into the Architecture
Every transformation proven with real data from KuCoin, Entangle, Quranium, and a stealth EU fintech engagement.
Fee structure copied from competitors with no modeling
Custom tiered pricing (Classic / Premium / VIP) with CAC/LTV/payback per tier
Unit economics
€51 CAC → 4.3x LTV
"We'll figure out monetization later"
Revenue model with 3 scenarios, unit economics, break-even timeline
Pricing
11–12 month payback
Launch plan is "post on Twitter and hope"
Structured GTM: positioning → channel → content → launch → attribution
GTM
+121% volume (proven)
No idea which acquisition channel actually works
UTM architecture + GA4 + automated reporting showing real CAC per channel
Attribution
Organic €8 · Paid €45
Product has 12 features, users engage with 3
Product audit → prioritization → onboarding redesign → activation funnel
Activation
15.7% deposit conv.
The Full Growth Stack
Product, infrastructure, and acquisition. Three columns, one system.
Product
Architecture, positioning, market fit
Product Architecture
Fee structures, tiered pricing, multi-product ecosystem design
GTM Strategy & Execution
Positioning, channel strategy, launch sequencing, regional expansion
Brand & Positioning
Brand architecture, messaging frameworks, audience segmentation
Growth Infrastructure
Measurement, attribution, automation
Growth Infrastructure
Attribution, UTM architecture, GA4 instrumentation, funnel analytics
Acquisition Systems
Paid + organic, landing-page CRO, email automation, retargeting
Marketing Automation
AI content pipelines, BD outreach, competitor intel, orchestration
Specialized
Launch, PR, fundraising GTM
Content & Distribution
Editorial calendars, SEO architecture, content repurposing pipelines
PR & Communications
Media relations, press seeding, KOL management, announcements
Fundraising & Token GTM
Pitch decks, investor narrative, launchpad strategy, airdrops
How Growth Engagements Work
Audit
Product-market analysis, competitive landscape, acquisition data, channel performance, fee structure review.
Architect
Design the growth system: positioning, pricing model, GTM strategy, channel plan, attribution infrastructure.
Build
Implement the infrastructure: analytics, content pipelines, landing pages, email sequences, campaign systems.
Scale
Launch execution, campaign orchestration, optimization, cohort analysis, CAC/LTV tracking, expansion.
Growth Systems at Scale
Top-5 Exchange Growth
+121% spot volume via programmatic SEO and landing pages. Gamified education platform activated 4.2M users with 15.7% converting to depositing traders.
User activation funnel
01
Signup
4.2M
02
Education
22 courses · XP
1.8M
03
Deposit
Converting traders
15.7%
EU Fintech Product Design
7-product ecosystem architecture, tiered pricing with per-tier unit economics, 3-SKU B2B partner packages, 12-month regional rollout sequence.
Card
Wallet
FX
Savings
Lending
Invest
B2B
Layer-1 Token Launch
$513K Republic raise in 4 weeks through coordinated launch GTM — investor narrative, content cadence, and community activation.
Republic raise — 4-week close
Raised
$513K
Platform
Republic
Timeline
4 wks
Growth System Architecture
SEO, paid, and product compound when they run as one system. I architect that system. Product feeds infrastructure feeds acquisition.
Product
Architecture + pricing + PMF
Fee architecture
Classic / Premium / VIP
Unit economics
€51 CAC · 4.3x LTV
Positioning
7-product ecosystem
Infrastructure
Attribution + analytics + automation
UTM + GA4
Channel attribution
Funnel analytics
Signup → Activate → Deposit
Brevo automation
5-tier lead scoring
Acquisition
Multi-channel, measured, compounding
Organic SEO
€8 CAC · 240 pSEO pages
Paid + social
€45 CAC · $2.90 token CPA
Partnerships
3-SKU B2B packages
PR + KOL
Launchpad + TGE buildup
CAC by channel
€8 / €45
Organic vs Paid
LTV by tier
4.3x
VIP vs Classic
Funnel conversion
15.7%
Deposit rate
Attribution mix
62% organic
Channel share
Shipped Results, Measured
Spot volume
Top-5 exchange, programmatic SEO
Users activated
Gamified education platform
Organic traffic
Cross-chain protocol, 12 mo
Token-sale CPA
$6.6M raise · 35% owned channels
How is this different from hiring a growth marketing agency?
Agencies run campaigns. I design the product architecture and growth infrastructure that campaigns run on — fee structures, pricing models, attribution systems, content pipelines, acquisition funnels. Wrong pricing, missing attribution, leaky funnels, and unclear positioning are the reasons campaigns fail. Fix the architecture first, then campaigns compound.
How much does product & growth consulting cost?
Product architecture and GTM strategy engagements run $10K–$30K. Ongoing growth operations start at $5K–$15K/month. Project-based work (launch strategy, fundraising GTM, regional expansion) is scoped individually. Retainer arrangements for fractional growth leadership start at $8K/month.
Can you help with our token launch?
Yes — I handle GTM execution: community building, launchpad strategy, investor narrative, pre-TGE buildup, airdrop design, and launch sequencing. Token design — supply, emission, vesting, staking — is covered on the tokenomics page. The two work together: I design the growth system that launches the token the tokenomics page designs.
Do you work with non-crypto companies?
Yes. Product architecture, GTM strategy, growth infrastructure, and acquisition systems apply to any startup or scale-up. The crypto-specific services — TGE GTM, airdrop strategy, KOL management, exchange listing campaigns — are additional capabilities, not the whole offering.
LET'S BUILD YOUR
GROWTH ENGINE
First call is free. Thirty minutes, no pitch — just whether there's a fit.