Digital Asset Leverage Trading Copywriting & Content Strategy

MARGEX is a leading cryptocurrency and digital asset exchange focused on leverage trading.

Working with MARGEX, I developed, composed, and deployed a content strategy focused on expanding MARGEX educational resources and amplifying on-page SEO. Copy composed for MARGEX includes technical analysis guides, market analysis, and user-friendly explanations of complex margin trading concepts.

Educational margin trading resources

Engaging, easy-to-understand breakdowns of technical concepts that include candlestick pattern analysis, complex order types, and leverage trading strategy.

Synergy with existing SEO campaigns

Development & execution of content strategy that aligns with and amplifies existing SEO strategy

Tone-consistent composition

Copy and content strategy executed for MARGEX follows existing brandbook guidelines, further reinforcing brand authority and trust.

SKILLS & SERVICES

MARGEX required the development and execution of a content strategy and calendar to create a comprehensive database of guides, explanatory content, and blog articles to expand brand presence.

Services delivered included the development of a comprehensive content strategy for educational resources, on-page SEO and keyword analysis, copywriting, and press release distribution.

Milestones achieved with MARGEX include a significant increase in SERP position for margin trading related keywords and concepts and increased social media engagement.

Copywriting
Content strategy & execution
Competitor analysis
SEO strategy implementation
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