Crypto Exchange · Global Marketing Launch
BTZ → FDM rebrand · 350K → 600K users · 3-market expansion
Avg Daily Volume
Data & Insights
Avg Daily Volume
By end of engagement
Users Reached
From 350K Thailand baseline
~$20M
Average Daily Trading Volume · By end of engagement
Token Rebrand · April 2024
BTZ
FDMUser Base Growth · Thailand → Global
Markets Launched
SEA · MENA · EU
User Growth
Domestic → global expansion
Global Launch Pipeline · BTZ → FDM
01
Audit
Product-market, fees, competitors
02
Rebrand
BTZ → FDM (Apr 2024)
1:1 migration
03
In-House
Vendor → internal ops
04
Expand
SEA · MENA · EU
3 markets
05
Scale
350K → 600K users
$20M/day
Overview
users across SEA, MENA and EU, up from 350K in Thailand
Bitazza is a Thai crypto exchange with 3M+ app downloads. I led global product marketing and token strategy: the BTZ → FDM rebrand in April 2024, growth from 350K Thai users to 600K across SEA, MENA and EU, and every marketing operation moved in-house.
The work ran from the rebrand narrative and utility framework to GA4 instrumentation, a product-market audit and the SEO foundation, behind about $20M in average daily volume by the end.
Taking Bitazza Global
new regions launched: SEA, MENA and EU
Multi-Market Launch. I took Bitazza from Thailand-only to SEA, MENA and EU, with localized content, landing pages and distribution fitted to each region's users and rules.
SEO + Content In-House. I centralized SEO, publishing and localization on internal templates, replacing vendor workflows and their monthly fees.
Funnel Ownership. I kept distribution for every region in-house, which sped up launches and kept local partners aligned.
Token Rebrand & Listing Strategy
holder migration, no action needed
BTZ → FDM. I ran the switch to Freedom Token in April 2024: narrative, utility framework, positioning and listing strategy. Holders migrated 1:1 without lifting a finger, and the token moved with Bitazza into the global Freedom ecosystem.
GA4 Instrumentation. Custom events for bounce, scroll, exit intent and signup attribution gave Bitazza its first unified funnel view across regions.
Retention Infrastructure
cross-product conversion
Onboarding For Value. I rebuilt onboarding around long-term value: educational sequences, local cues and session pacing.
CAC To LTV. Campaign changes raised user value and cut cost with no extra ad spend or headcount. Cross-product conversion rose 300%: users who signed up went on to activate and trade.
Infrastructure Built
average daily trading volume by the end of the engagement
Keyword mapping, language-specific optimization and regional landing pages across Thai, Arabic and English.
Custom events for bounce, scroll, exit intent and signup attribution in every active market.
A modular onboarding flow with regional cues and embedded CTAs, reused across campaigns and markets.
One editorial source with localization checkpoints: content ships once, deploys by region and reports into one analytics view.
