Exchange Education Platform · 4.2M Users Activated
4.2M users · 15.7% deposit conversion
Users Activated
Data & Insights
4.2M
Users Activated via KuCoin Learn · Conceived, designed & launched
15.7%
Deposit conversion rate
121%
Spot Trading Volume Increase Q1→Q2 · SEO, gamification & learn-to-earn
8%
YoY traffic increase on coin pages
Spot Trading Volume · Q1 to Q2 (+121%)
$15K/mo
AI Operational Savings · LLM localization pipeline, an early production LLM integration
16 languages
LLM Localization Pipeline
Learn → Deposit → Trade Funnel
01
KuCoin Learn
Gamified education
4.2M users
02
Deposit
Learn-to-earn conversion
15.7%
03
Coin Pages
SEO-optimized entry
+8% YoY
04
Spot Trading
Volume driven by content
+121%
Overview
users activated through KuCoin Learn
KuCoin is a top-5 global crypto exchange. I designed and launched KuCoin Learn, which onboards new users through lessons, embedded modules and chain-integrated courses.
Learn brought 4.2M+ users into KuCoin's products and token ecosystem, and 15.7% went from learning to a first deposit.
KuCoin Learn
languages from one LLM localization pipeline
Education Platform. I conceived, designed and launched Learn with learn-to-earn rewards that move users from lessons into product.
LLM Localization. One of the first production AI pipelines at a major exchange: content in 16 languages, about $15K a month saved on external localization.
SEO Content. I rewrote coin pages and Learn articles for long-tail search, with keyword clustering, canonical flow and CTA injection.
Trading Bot Relaunch
spot trading volume
Bot GTM. I relaunched the KuCoin Trading Bot with dedicated landing assets, Learn cross-links and KOL content routed by user behavior.
Volume. Bot content fed a 121% lift in spot volume. Learn-to-Bot traffic converted to deposit at 15.7% against a 12.2% baseline, and 2.2M+ users activated through Learn and Bot.
AI-Powered Ops
saved a month with AI content operations
AI Content Ops. I automated content production, localization and SEO with AI, replacing vendor work and manual steps.
In-House. SEO and content moved onto internal playbooks, templates and AI-backed QA, and organic entry paths grew with no paid traffic behind them.
Infrastructure Built
a month of agency cost replaced by an in-house operation
Funnel architecture that routes new users from education straight into trading.
A production pipeline across content, localization and SEO, saving about $15K a month.
Keyword mapping, canonical flow tracking and CTA injection tooling.
Playbooks for scalable content, in-house QA and distributed team deployment.
