Cross-Chain Protocol · GTM and AI Systems
+600% organic traffic · 8.1% CTR
Organic Traffic
Data & Insights
Organic Traffic
SEO overhaul + programmatic pages
Peak CTR
From 2.9% baseline
Product Launches
UTS · UDF · UPC
AI Systems Built
Entangler + Helix
Organic Traffic Growth
Performance Lift
AI-Native Campaign Pipeline · Entangler + Helix
01
Partner Data
Chain/dApp context ingested
02
Entangler
AI content generation
First AI infra
03
Helix
Cross-chain data + anomaly detection
04
Distribution
Multi-surface deployment
05
Analytics
CTR feedback → prompt refinement
8.1% CTR
Overview
organic search visibility
Entangle is a cross-chain protocol orchestration platform. I led GTM and AI systems: the campaign infrastructure, the co-marketing engine and the organic discovery layer behind adoption across 15+ chains and L2s.
Three systems carried it: an AI campaign engine (Entangler + Helix), a standard co-marketing format on Entangle's Universal Data Feeds, and a multi-surface SEO layer. Co-marketing CTR averaged 8.1%, and moving production in-house projected about $420K a year in savings.
Campaign Automation · Entangler + Helix
faster campaign production, estimated
I built Entangler + Helix, an internal GPT agent workflow that produces campaign assets, outbound copy and activation materials for every ecosystem: landing pages, press seeding, KOL scripts and partner content.
Production moved in-house. Lead times on routine assets fell, the agency went, and the projected saving came to about $420K a year.
Co-Marketing Performance
average co-marketing CTR, up from 2.9%
I shipped assets and onboarding flows for 15+ chains and L2s, run directly with each ecosystem lead. The UDF campaign format made partner onboarding repeatable: 9 chains and 6 dApps onboarded in Q2.
Some placements passed 9% CTR, and mutual engagement between integrated partners grew about 33% month on month over a 5-month window.
SEO & Onchain Discovery
chains and L2s, each with its own acquisition funnel
I launched chain-specific SEO and distributed content through GitHub repos, ecosystem forums and integration landing pages. Organic search visibility rose 600%+.
Indexing across GitHub, Notion and integration docs, with long-tail queries and technical cross-links, routed search traffic into chain-specific funnels.
Infrastructure Built
a year in projected savings from bringing production in-house
A GPT agent flow for campaign assets, outbound copy and activation materials across ecosystems.
A standard co-marketing stack: assets adapt from integration data, so each partner chain spins up its own GTM pack.
Notion dashboards, Airtable-controlled asset drops and distribution routed through GitHub and forums.
Campaign indexing and back-end SEO flows that route long-tail traffic into chain-specific funnels.
