Full AI Rollout · 80+ Production Agents Across 8 Workstreams
Full AI rollout carried through acquisition with 80+ production agents
Production AI agents
Data & Insights
Parallel Workstreams
Engine · Website · Community · AI · Tokens · Partners · Ops · DevRel
System Designs
Shipped in 6 days
Partner Integrations
Gaming · Travel · Loyalty · L1 · DeFi
AI Rollout Stages
Company-wide adoption program
One Role → Every Team
Quest Activation Loop · Identity → Verified Action → XP → Burn → Repeat
01
Identity
Wallet + Twitter + Discord + Telegram
4 OAuth
02
Action
On-chain · Commerce · Social · Product
4 types
03
Settle
Immediate XP + tier progression
4 tiers
04
Burn
Commerce redemption or token conversion
05
Repeat
Leaderboard + anti-sybil + cohort segmentation
Overview
production agents on one RAG canon
Spree Finance runs white-label quest infrastructure: crypto projects use it to onboard, engage and reward users with quests, XP, leaderboards and referrals.
I led the full AI rollout across community, product, engineering and growth, from January 2026 to the acquisition in April: 80+ production agents on a pgvector RAG canon, run by an AI Playbook for voice, guardrails and product-to-GTM handoffs.
Quest Engine
platform API endpoints mapped, every request and response schema
Quest Engine. I built the engagement engine end to end: backend API, database schema, a Discord bot with slash commands and the dashboard, ready to merge into the product monorepo.
API Map. I mapped all 35 platform endpoints, scored their integration fit and set a phased backend plan.
Quest Architecture. Four quest types (on-chain, commerce, social, product) run on one XP economy, with tiered progression, cohort leaderboards and anti-sybil scoring.
Website Relaunch
pages designed and built on a new design system
Website. I designed and built the 7-page site on a full design system and component library, with a build guide for every section.
Design System. Palette, type stack, spacing tokens, gradients and breakpoints, shared across nav, footer, cards and buttons.
Migration. I mapped every old URL, set the redirects and carried the metadata across.
AI Rollout & Community
stage company-wide AI rollout, tool audit to team enablement
AI Adoption. I ran the rollout from tool audit through knowledge system, workflow design, guardrails policy and team enablement, on infrastructure I built: RAG pipeline, vector embeddings, LLM routing and browser automation.
Community Relaunch. Approval deck, 6-week content plan, Discord restructure, moderation playbooks and cross-channel scheduling across Discord, X and Telegram.
Cohorts. Each user segment got its own activation triggers, engagement loops and rewards, from early adopters to dormant re-engagement.
Partners. I integrated 5 ecosystem partners across gaming, travel, loyalty, L1 infrastructure and DeFi.
Operating System
workstreams run in parallel
I built the product and engineering operating model: team structure, sprint cadence, cross-functional rituals and a telemetry plan that ties every user surface to a measurable event.
Identity binding, verified action, XP settlement, then burn or redemption, and round again. I gated and instrumented every stage.
Quest and commerce activity feed demand for the rewards economy through supply, emissions, staking and burn paths.
Activation Loop
01
Identity
Wallet + social
02
Action
4 quest categories
03
Settle
Immediate XP
04
Burn
Redeem or convert
05
Repeat
Tier progression