Full AI Rollout and Integration · Product · GTM · AI Across 8 Workstreams
Full AI rollout carried through acquisition with 80+ production agents
Data & Insights
Parallel Workstreams
Engine · Website · Community · AI · Tokens · Partners · Ops · DevRel
System Designs
Shipped in 6 days
Partner Integrations
Gaming · Travel · Loyalty · L1 · DeFi
AI Rollout Stages
Company-wide adoption program
One Role → Every Team
Quest Activation Loop — Identity → Verified Action → XP → Burn → Repeat
01
Identity
Wallet + Twitter + Discord + Telegram
4 OAuth
02
Action
On-chain · Commerce · Social · Product
4 types
03
Settle
Immediate XP + tier progression
4 tiers
04
Burn
Commerce redemption or token conversion
05
Repeat
Leaderboard + anti-sybil + cohort segmentation
Overview
Spree Finance is a Web3 quest and gamification protocol: white-label community infrastructure that crypto projects use to onboard, engage and reward users through quests, XP, leaderboards and referrals.
I led DevRel across community, product, engineering and AI. I built the engagement engine, relaunched the website, designed the quest architecture, rolled out company-wide AI adoption, redesigned the token economy and integrated 5 ecosystem partners. The engagement ran January to April 2026 and closed when the company was acquired.
Engagement Engine
Backend + Discord bot + dashboard
API Endpoints
Documented with schemas
Website Pages
Full design + build
AI Rollout Stages
Company-wide adoption
Partner Integrations
Gaming · Travel · Loyalty · L1 · DeFi
Token Redesign
Economy + operations model
Content Plan
Community relaunch
DevRel Pipeline
Cohort framework + telemetry
Engagement Engine & Quest Architecture
Quest Engine. I built the full engagement engine: backend API, database schema, a Discord bot with slash commands and a dashboard mockup, designed to migrate into the main product monorepo.
API Documentation. I mapped the existing platform API, 35 endpoints with full request and response schemas, assessed integration compatibility and recommended a phased backend strategy.
Quest Architecture. Four quest categories (on-chain, commerce, social, product) with an XP economy, tier-based progression, cohort leaderboards and anti-sybil scoring.
API Endpoints
Documented with schemas
Quest Engine Stack
01
Auth
JWT + OAuth
02
Quests
4 types, verified
03
XP Engine
Multi-source XP
04
Leaderboard
Cohort-based
05
Discord Bot
Slash commands
Website & Brand Relaunch
Website Relaunch. I designed and built a 7-page website: full design system, component library and section-by-section build guides for every page.
Design System. Color palette, typography stack, spacing tokens, gradient definitions, and breakpoint mapping. Shared component architecture for nav, footer, cards, and buttons.
SEO & Migration. Structured migration from the old site with URL mapping, redirect strategy, and metadata preservation.
Pages Designed & Built
Full design system, component library, SEO strategy, migration plan
Community Intelligence & AI Adoption
Community Relaunch. Approval deck, 6-week content plan, Discord restructuring, moderation playbooks, and cross-channel scheduling across Discord, X, and Telegram.
Cohort Framework. I designed user segmentation with distinct activation triggers, engagement loops and reward structures per cohort, from early adopters through to dormant re-engagement.
AI Adoption. I led a 6-stage company-wide AI rollout, from tool audit through knowledge system, workflow design, guardrails policy and team enablement, and built the supporting infrastructure: RAG pipeline, vector embeddings, LLM routing and browser automation.
Partners. I integrated 5 ecosystem partners spanning gaming, travel, loyalty, L1 infrastructure and DeFi.
AI Adoption — 6-Stage Rollout
01
Audit
Tools + workflows
02
Canon
CMS + RAG + vectors
03
MCP
Integration catalog
04
Workflows
Per-role AI prompts
05
Guardrails
Data policy
06
Deploy
Team rollout
Tokenomics & Operations
I redesigned the token model: supply structure, emission schedules, staking mechanics and burn paths. Quest and commerce activity feed directly into token demand signals.
I built the product and engineering operations framework: team structure, sprint cadence, cross-functional coordination and a telemetry plan mapping every user surface to measurable events.
I designed the core engagement loop: identity binding → verified action → XP settlement → burn or redemption → repeat. Each stage is gated, instrumented and measurable.
Activation Loop
01
Identity
Wallet + social
02
Action
4 quest categories
03
Settle
Immediate XP
04
Burn
Redeem or convert
05
Repeat
Tier progression