Olmi
Olmi · 2025–2026

EU Fintech · MFSA-Licensed Product Suite · Brand · Finance · GTM

8-service app · MFSA CASP + PI licensing · 72 deliverables

Product DesignRegulatoryFinancial ModelingBrandProduct & Regulatory Architect · Fractional CMO
72

Deliverables handed over

8Services designed, one app
2MFSA licences: CASP + PI

Data & Insights

0

Lines of Python

Programmatic fee workbook generator

0+

EU Entities Scraped

27 national registries

0x

LTV:CAC Stretch

€680 LTV / €51 full CAC

0

Services Designed

Trading · Ramping · IBAN · Card · Yield · Baskets · Points · Academy

One Role → Every Function

Fee ArchitectureBrand & GTMBD AutomationRegulatory IntelAcademyPoints EconomyFinanceRegulatoryMarketingProductSalesEngineeringLegal

BD Automation · Python Scraping → LLM Outreach → Email Sequencing

01

Scrape

10+ Python scripts, 27 registries

2,400+

02

Enrich

Selenium + AI enrichment

CEO/CFO/CTO

03

Generate

LLM → structured JSON

3 packages

04

Sequence

Email 4-touch + LinkedIn 3-touch

12 days

05

Convert

Meeting → pilot → contract

Overview

72

deliverables in the handover

Olmi is a Malta fintech that puts crypto trading, a euro IBAN and a card in one app. I designed the product suite, wrote the regulatory and licensing documents, built the pricing and financial models, named and branded the company, and planned the go-to-market, from September 2025 to April 2026.

The handover ran to 72 deliverables across product, regulatory, finance, brand, GTM and data.

Olmi · Overview

Product Suite

8

services in one app, designed end to end

Seven Products. I designed the product hierarchy and wrote the PRD: trading, vIBAN banking, the Olmi Card, copy trading, the signals engine, yield and staking, and Olmi Points, all on one account and one KYC perimeter.

Olmi Academy. The eighth service: a learn-to-earn prototype with auth and CMS, six curriculum tracks, and gates in front of the higher-risk products.

Points Economy. 100 points to 1 USDC with a 2,000-point monthly cap, under a legal classification that keeps it outside MiCA token triggers.

Olmi · Product Suite 1
Olmi · Product Suite 2

Regulatory & Licensing

2

MFSA licences: CASP under MiCA, Payment Institution under PSD2

Licensing Documents. I wrote and maintained the regulatory material: the MFSA business plan, the El Salvador service overview through 7+ revisions, the corporate structure, the Maltese legal questions log and the Terms of Use review.

EMI + CASP Architecture. A 76-slide study of the integrated EMI and CASP model, in English and Russian, plus the exchange onboarding with WhiteBIT and the Olmi Points legal overview. Olmi is now authorised by the MFSA as a Crypto Asset Service Provider under MiCA and as a Payment Institution under PSD2.

Olmi · Regulatory & Licensing

Financial Architecture

13x

LTV:CAC in the stretch case

Pricing Strategy. An 18-page pricing strategy and a 9-tab programmatic workbook in 651 lines of Python: provider costs, a 3-tier fee schedule with margins, projections and break-even.

Regulator Model. Fee models reconciled to the Malta regulator's model, with a discrepancy tracker and full data lineage.

Unit Economics. CAC, LTV and payback with sensitivity across scenarios. I flagged the loss-making fee lines and fixed the structure before launch.

0+

Entities Scraped

27 EU member state registries

Scrape → Enrich → Generate → Send

01

Scrape

Python scripts, 27 registries

02

Enrich

AI-powered, leadership contacts

03

Generate

LLM personalized outreach

04

Send

Email + LinkedIn sequences

Brand & Naming

17

brand identity and voice documents behind the name

Naming. I ran the naming screen, candidate by candidate, and named the company Olmi.

Brand System. A Figma brand kit, two rebrand decks, three colorways, Figtree typography, 10 brand identity documents and 7 voice and tone guides.

Olmi · Brand & Naming 1
Olmi · Brand & Naming 2
Olmi · Brand & Naming 3

GTM & AI BD

69

page GTM deck, with a 50-page lite cut

01GTM

The 69-page GTM deck, a D1 to D90 pre-licence launch plan through seven versions, an iGaming pitch and a private-bank one-pager.

02VASP Databases

1,841 Polish VASPs, 351 Lithuanian VASPs and 145 EU CASPs, scraped, parsed and enriched with AI.

03BD Automation

Supabase, Brevo and Gemini wired into an AI outreach system with its own email relay.

04AI Operating Layer

RAG over the company canon on Supabase pgvector, an MCP tool gateway and role agents for BD, compliance and content.

Olmi · GTM & AI BD

Services Demonstrated

Financial ModelsUnit EconomicsCAC ModelingLTV ModelingPayback Period AnalysisRevenue ProjectionsFee ArchitectureTiered Pricing DesignFee Cascade ModelingMarket SizingTAM / SAM / SOMCompetitor BenchmarkingThreat MatricesRegulatory IntelligenceVASP/CASP RegistryMiCA CompliancePSD2 ComplianceDual Licensing StrategyCompliance ArchitectureLicensing ApplicationsMFSA SubmissionsStablecoin-Backed PointsPoints EconomiesPending WindowsRegulatory ClassificationConversion ThresholdsReward EconomicsBrand PositioningBrand VoiceBrand ArchitectureMessaging FrameworkVoice GuidelinesValue PropositionNaming & TaxonomyGTM StrategyProduct LaunchPitch DecksDeck DesignContent StrategyAudience SegmentationLanding Page DesignBD AutomationRegistry ScrapingContact EnrichmentAI OutreachCRM PipelinePartner OnboardingKOL ManagementTerraform PlatformsECS FargateRDS AuroraCloudFront CDNGitHub ActionsDocker OrchestrationSecrets ManagementLearn-to-EarnQuiz ValidationMilestone GatingOnboarding Funnels

Get started

Direct contact

Let's build something.

[email protected]
Æternity09 / 09
Samuel Town
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