NFT Marketplace · 3-Stage Token Sale · $6.6M Raised
$6.6M raised · $2.90 CPA
Data & Insights
Total Raised
3-stage TGE over 3 months
Buyer CPA
Performance marketing avg.
Telegram Community
Grown from ~1K baseline
Owned Channel
Token buyers from owned
Cumulative Raise — 3-Stage TGE
Community Growth — Telegram
Buyer Attribution
EDM Performance
Buyer Attribution Pipeline
01
Entry
KOL · Blog · Airdrop · PR
02
Landing
UTM-tagged assets
03
Engage
TG · Waitlist · Email
41K community
04
Convert
Token purchase
$2.90 CPA
Overview
Artrade is an NFT marketplace. I structured the content and PR systems that raised $6.6M through token sale activation, funnel mapping and channel-specific campaigns across a 3-stage TGE over 3 months.
Build awareness that converts at launch: I mapped every campaign, every piece of content and every community interaction to a funding milestone and tracked it through attribution.
Funnel-Linked Campaigns
3-Stage Token Sale Strategy. A content and PR calendar mapped to funding milestones, supporting a $6.6M raise across the token sale phases.
Buyer Attribution Architecture. SEO, partner drops and email flows gave end-to-end visibility. Funnel logs put 35% of token buyers on owned channels.
Community Growth
Telegram Expansion Engine. Modular campaign flows ran across funding and listing cycles, and the Telegram community grew from ~1.0K to ~41K. I tracked growth through internal UTMs and referral logs.
CAC Control at Scale. Internal campaign data put the average acquisition cost at ~$2.90 per token buyer across the key phases. I refined the messaging round by round for efficiency over volume.
PR & SEO
Multi-Channel Distribution. Content ran across owned, earned and partner surfaces: press placements, education series and SEO-indexed posts. Email open rate averaged ~35% across tracked campaigns with 18% CTR.
Embedded Conversion Layer. Contextual CTAs and structured messaging carried conversion alongside visibility.
Infrastructure Built
Content and PR calendar mapped to stage-based funnel targets and buyer behavior.
Modular Telegram flows with referral routing and timed message automation.
Indexable PR and blog architecture with CTA placement logic and SEO anchors.
Entry channels (airdrop, KOL, blog, partner post) tracked through tagged landing assets with unique UTMs and routed through engagement layers (Telegram, waitlist, wallet connect, email) into source-to-action attribution maps.
