NFT Marketplace — 3-Stage Token Sale, $7M Raised
$7M raised, $2.90 CPA
Total Raised
3-stage TGE over 3 months
Buyer CPA
Performance marketing avg.
Telegram Community
Grown from ~1K baseline
Owned Channel
Token buyers from owned
Cumulative Raise — 3-Stage TGE
Community Growth — Telegram
Buyer Attribution
EDM Performance
Buyer Attribution Pipeline
01
Entry
KOL · Blog · Airdrop · PR
02
Landing
UTM-tagged assets
03
Engage
TG · Waitlist · Email
41K community
04
Convert
Token purchase
$2.90 CPA
Overview
Artrade is an NFT marketplace. I structured content and PR systems designed to raise $7M through token sale activation, funnel mapping, and channel-specific campaigns across a 3-stage TGE over 3 months.
The approach: build awareness that converts at launch. Every campaign, every piece of content, every community interaction was mapped to a funding milestone and tracked through attribution.
Funnel-Linked Campaigns
3-Stage Token Sale Strategy. Structured content and PR calendar mapped to funding milestones — supporting a $7M raise across multiple token sale phases.
Buyer Attribution Architecture. SEO, partner drops, and email flows supported end-to-end visibility. Funnel logs suggested 35% of token buyers came through owned channels.
Community Growth
Telegram Expansion Engine. Modular campaign flows ran across funding and listing cycles, during which the Telegram community grew from ~1.0K to ~41K. Growth was monitored through internal UTM tracking and referral logs.
CAC Control at Scale. Internal campaign data suggested an average acquisition cost of ~$2.90 per token buyer across key phases. Messaging was refined iteratively to support efficiency over volume.
PR & SEO
Multi-Channel Distribution. Content ran across owned, earned, and partner surfaces — including press placements, education series, and SEO-indexed posts. Email open rate averaged ~35% across tracked campaigns with 18% CTR.
Embedded Conversion Layer. Content strategy emphasized contextual CTAs and structured messaging, supporting conversion alongside visibility.
Infrastructure Built
Token Sale Campaign Engine — Content/PR calendar mapped to stage-based funnel targets and buyer behavior.
Community Scaling System — Modular Telegram flows with referral routing and timed message automation.
Owned Media Optimization — Indexable PR + blog architecture with CTA placement logic and SEO anchors.
Attribution Stack — Tracked entry channels (airdrop, KOL, blog, partner post) through tagged landing assets with unique UTMs, routed through engagement layers (Telegram, waitlist, wallet connect, email) into source-to-action attribution maps.
