NFT Marketplace · 3-Stage Token Sale · $6.6M Raised
$6.6M raised · $2.90 CPA
Total Raised
Data & Insights
Total Raised
3-stage TGE over 3 months
Buyer CPA
Performance marketing avg.
Telegram Community
Grown from ~1K baseline
Owned Channel
Token buyers from owned
Cumulative Raise · 3-Stage TGE
Community Growth · Telegram
Buyer Attribution
EDM Performance
Buyer Attribution Pipeline
01
Entry
KOL · Blog · Airdrop · PR
02
Landing
UTM-tagged assets
03
Engage
TG · Waitlist · Email
41K community
04
Convert
Token purchase
$2.90 CPA
Overview
raised across a 3-stage token sale
Artrade is an NFT marketplace. I built the content and PR systems behind its $6.6M raise: token sale activation, funnel mapping and channel campaigns across a 3-stage TGE in 3 months.
I tied every campaign, piece of content and community moment to a funding milestone and tracked it through attribution.
Funnel-Linked Campaigns
of token buyers came through owned channels
3-Stage Sale. A content and PR calendar mapped to each funding milestone.
Buyer Attribution. SEO, partner drops and email flows tracked end to end, so every buyer traced back to a source.
Community Growth
Telegram members, up from 1K
Telegram Engine. Modular campaign flows ran across funding and listing cycles, tracked through UTMs and referral logs.
CAC Control. Acquisition held at about $2.90 per token buyer across the key phases, as I tuned the messaging round by round.
PR & SEO
email open rate, at 18% CTR
Distribution. Content ran across owned, earned and partner surfaces: press placements, education series and SEO-indexed posts.
Conversion Layer. Contextual CTAs and structured messaging carried conversion alongside visibility.
Infrastructure Built
cost per token buyer
A content and PR calendar mapped to stage targets and buyer behavior.
Modular Telegram flows with referral routing and timed message automation.
Indexable PR and blog architecture with CTA placement and SEO anchors.
Airdrop, KOL, blog and partner entries tagged with unique UTMs and routed through Telegram, waitlist, wallet connect and email into source-to-action maps.
